Builda O. Bobo is the Bike Factory owner in Midlandia. Everyone loved her bicycles! But whenever a bike would break, even just a flat tire, the person would throw it away and get a new bike. Sometimes people would even discard a bike because the wanted a different color.
This wastefulness bothered Builda. When the dump starts to overflow, she decides to start "re-bicycling" the discarded bikes. Everyone is very pleased with the solution and learns that they don't have to throw everything away so quickly ... things can often be repaired and reused.
They start to call this 'recycling' for short. Builda's efforts make Midlandia a better place to live and she gets an award from the city. "Sometimes one little idea can make a huge difference."